These past few weeks

In these past few weeks I have been researching into conventions. I have found from the lessons I have been taught and from my own research that conventions will be interesting to base my project on. Conventions are a custom or tradition which in media terms means that it is what is the norm, what people expect to see. To break a convention and go against it would mean creating a product that is different to what people would expect to see. I could either go with the conventions and create a magazine that is like other magazines or i could go against it and create an origional magazine that is unique. As my target audiance is people who are into indie music then their style is individual and so the magazine that i create should reflect this.